Makarska is a town on the Adriatic coastline of Croatia, about 60 km (37 mi) southeast of Split and 140 km (87 mi) northwest of Dubrovnik, in the Split-Dalmatia County.

Makarska is a prominent regional tourist center, located on a horseshoe-shaped bay between the Biokovo mountains and the Adriatic Sea. The city is noted for its palm-fringed promenade, where cafes, bars and boutiques overlook the harbor. Adjacent to the beach are several large capacity hotels as well as a camping grounds.

Makarska is the centre of the Makarska Riviera, a popular tourist destination under the Biokovo mountain. It stretches for 60 km (37 mi) between the municipalities of Brela and Gradac.